Science and Technology Minister Dr Jitendra Singh chaired a high-level review meeting on preparations for the forthcoming Swachh Sagar, Surakshit Sagar (SSSS) campaign in New Delhi on Saturday. The Minister also separately assessed arrangements for the upcoming India International Science Festival. During the meeting, the Minister called for seamless coordination among institutions and wider public participation to ensure effective execution of both national initiatives.

The meeting reviewed the roadmap for the 2026 edition of the nationwide coastal cleanup campaign, which will be conducted from September 12 to 19 this year, culminating on International Coastal Cleanup Day. The Minister said, the 2026 campaign would be conducted as a week-long nationwide movement across India’s 11,098 kilometres coastline with active participation from Central and State Ministries, academic and research institutions, district administrations, youth organizations and local communities. He said, the campaign reflects the growing national commitment towards coastal conservation and marine ecological security.

The Minister said, the campaign under the PRITHVI scheme combines scientific monitoring with public participation and supports long-term efforts related to seawater quality assessment, marine litter management and mitigation of coastal hazards such as shoreline erosion. He called for greater involvement of NCC, NSS, educational institutions, volunteer groups and civil society organizations to expand the outreach of the campaign.