AYUSH Minister Prataprao Jadhav today inaugurated a dedicated AYUSH Store on ZEPTO, a quick-commerce platform. The initiative is part of the ongoing collaboration between the AYUSH Export Promotion Council and a quick-commerce platform to expand the digital presence and consumer accessibility of traditional Indian wellness products.

The Ministry of Ayush informed that the dedicated storefront brings together a curated range of authentic AYUSH products, making them easily discoverable for consumers through quick-commerce’s digital platform and delivery network.

Speaking on the occasion, Mr Jadhav said that this joint endeavour aligns perfectly with Prime Minister Narendra Modi’s vision of promoting ‘Vocal for Local’ and establishing India as a global hub for wellness and traditional medicine. He added that expanding the digital reach of AYUSH products will help connect manufacturers and practitioners with modern consumers while supporting the broader vision of strengthening the nation’s indigenous wellness sector.