The Securities and Exchange Board of India (SEBI) has directed all entities regulated by it to prominently disclose their registered name and registration number while posting securities market-related content on social media platforms. The directive was issued through a circular yesterday. The order applies to stockbrokers, portfolio managers, and mutual funds, as well as intermediaries and agents, including distributors. The new norms will come into effect from the 1st of May.

 

According to SEBI, the move will help the investors to clearly distinguish between content published by registered and regulated entities and that shared by unregistered or unregulated players operating on social media. The requirement will cover all forms of content, including videos, written posts and other published material, shared on open platforms as well as closed or semi-closed groups across platforms such as YouTube, Telegram, Instagram, Facebook, WhatsApp, X, LinkedIn, Reddit and Threads.