The Saudi Arabia Jewellery Exposition (SAJEX) 2025, the first international business-to-business jewellery exhibition of its kind in the Kingdom, is underway at the Jeddah Superdome following its inauguration on Thursday. Organised by the Gem & Jewellery Export Promotion Council (GJEPC) in collaboration with the Consulate General of India in Jeddah and the Embassy of India in Riyadh, and supported by Invest Saudi and the Chambers of Commerce of Jeddah and Makkah, the three-day exposition features more than 200 exhibitors from India and around the world.
The inauguration was attended by Princess Nourah Al-Faisal, designer and founder of Nuun Jewels; senior Saudi officials, including Eng. Fahad Al Jubairy from the Ministry of Industry and Mineral Resources, Khalid A. Al-Sheddi from the Ministry of Investment, and Faleh Almutairi from the Saudi General Authority of Foreign Trade; along with representatives from the Chambers of Commerce, leading businesses, the diplomatic corps, and senior Indian officials.
In his address, GJEPC Chairman Kirit Bhansali underlined the potential for deeper India-Saudi collaboration in the gems and jewellery sector.
Khalid Al-Sheddi of the Ministry of Investment said SAJEX provides a timely platform to strengthen trade and investment ties in line with Vision 2030. Ambassador of India to Saudi Arabia Dr. Suhel Ajaz Khan emphasised complementarities between the two economies and the role of the Strategic Partnership Council in shaping bilateral engagement, while Consul General of India in Jeddah Fahad Ahmed Khan Suri highlighted SAJEX as a driver of industry-to-industry partnerships. A special message from India’s Minister of Commerce and Industry, Piyush Goyal, was also read out.
The event featured the release of the SAJEX Catalogue and a special edition of Solitaire Magazine, followed by a jewellery-apparel show curated by Indian designer Ashfaq with Saudi partners and a cultural performance by the Indian troupe VIHARA. The World Jewellery Investment Forum, held alongside the exposition, brought together government officials, business leaders, and experts for panel discussions on investment opportunities, retail and manufacturing trends, and the role of laboratories and associations in building consumer trust.
Speakers from India, Saudi Arabia, and the wider GCC stressed innovation, cooperation, and harmonisation of standards to meet evolving consumer demand.SAJEX 2025, which runs until September 13, serves as a premier platform for showcasing products, fostering business networking, and exploring investment opportunities in the Middle East’s jewellery sector, in line with Saudi Arabia’s Vision 2030 and India’s vision of “Viksit Bharat” by 2047.
