Prime Minister Narendra Modi has urged the citizens to actively participate in the seventh edition of the PM Mementos e-Auction. The auction is currently underway at pmmementos.gov.in until 2nd October. In a social media post, Mr Modi said the auction includes very interesting works which illustrate the culture and creativity of India. The e-Auction 2025 presents over 1,300 unique items from across the country. All proceeds from the auction will support the Namami Gange Project.