The Ministry of Micro, Small and Medium Enterprises has signed a Memorandum of Understanding with Amazon Seller Services in New Delhi to boost online market access for artisans enrolled under the PM Vishwakarma Scheme. Under the agreement, the e-commerce service will facilitate onboarding of eligible Vishwakarma artisans onto its e-commerce platform, while the Ministry will support them in obtaining necessary approvals, registrations and clearances. It will also promote handmade products through its Karigar initiative, which highlights India’s traditional craftsmanship and supports artisans in adopting digital tools.

The Ministry underlined that the partnership will help artisans enhance product visibility, improve sales, and reach customers across the nation. The PM Vishwakarma Scheme, launched in September 2023, offers end-to-end support including skill training, modern toolkits, credit access and market linkages for artisans engaged in traditional trades such as carpentry, pottery, metalsmithing, tailoring, goldsmithing, locksmithing, toy and doll making, basket and mat making, garland making and cobbler work.