In Jammu and Kashmir, the Power Development Department (PDD) has launched a massive campaign on Energy Conservation across the Union Territory as part of the ongoing National Energy Conservation Week observance. The initiative was aimed at sensitising the masses about the importance of conserving energy.

The key highlight of the week-long initiative was the ‘Energy Conservation Pledge’, administered during the morning assembly sessions in numerous schools and colleges across J&K. Thousands of students, right from pre-primary classes to the collegiate level, participated. The students were encouraged to extend the message of energy conservation beyond school premises by spreading awareness within their families and neighbourhoods. The educational institutions are also conducting various thematic activities, including debates, slogan-writing competitions and other awareness drives focused on energy conservation.

This initiative on energy conservation would not only help save our natural resources but also contribute towards environmental sustainability. Additional Chief Secretary (ACS), JKPDD, Shailendra Kumar, has laid strong emphasis on promoting judicious use of electricity, minimising wastage and conducting regular Energy Conservation campaigns across Jammu & Kashmir.