Hyderabad City Police Commissioner V C Sajjanar has launched an innovative Social Media Campaign to promote responsible driving by taking up #SafeRideChallenge. The Safe Ride Challenge encourages citizens to make road safety a viral movement. The initiative calls on motorists to record a short video or take a photo before starting their ride, showing themselves wearing helmets or fastening seat belts and then tag three friends or family members to do the same.

The #SafeRideChallenge emphasises three simple yet vital actions before every journey: fastening seat belts, wearing helmets, and inspiring others to follow suit. The campaign aimed at creating a chain of positive influence, particularly among youth and regular commuters. Commissioner Sajjanar urged people to participate enthusiastically in the campaign and create awareness. Stating that safety never goes out of style, he said every ride begins with a choice to protect themselves and those they love. He added that together, people can make safety the coolest trend of 2025. By leveraging social media engagement, the Hyderabad Police hope to instil a strong culture of accountability and self-awareness among road users.