Google and Alphabet CEO Sundar Pichai visited the Bharat GI Coffee Lounge, organised by the Department for Promotion of Industry and Internal Trade, during the India AI Impact Summit 2026 in New Delhi today.

During the visit, Mr. Pichai interacted with baristas and experienced the rich flavours of India’s premium GI-tagged coffees. Alongside, delegates from Finland, France, Japan, Nigeria, Botswana, Lithuania, Kazakhstan, Poland and Germany, among many others, also visited the Coffee Experience Centre.

The Department for Promotion of Industry and Internal Trade has unveiled Bharat GI as a unified national intellectual property brand. The coffee experience centre is attracting visitors to explore and experience various Indian GI-registered coffees.