The Ministry of Culture has launched a powerful and binding initiative, Ek Desh Ek Dhadkan (One Nation, One Heartbeat), to honour the bravehearts of the nation. The slogan Ek Desh Ek Dhadkan is being widely adopted across digital platforms, amplifying the spirit of unity, patriotic fervour and reverence for the Tiranga.

The campaign has already begun to resonate strongly with citizens across India. Over the past 48 hours, all 43 institutions under its aegis of the Ministry of Culture have shown cohesive and enthusiastic participation. The Ministry said, prominent cultural institutions and heritage sites have been illuminated in the colours of the Indian flag. Under the supervision of the Archaeological Survey of India, more than 60 heritage monuments across the country have been lit with the tricolour.