Contestants from across the globe have begun arriving in Hyderabad for the Miss World pageant set to take place in Telangana this month. Emma Deanna Cathryn Morrison from Canada and Jessica Scandiuzzi Pedroso from Brazil were greeted with a traditional welcome by officials at the international airport in Hyderabad yesterday. Earlier, Jonathan Mark Shaw, a Miss World official, was welcomed upon his arrival. Contestants from 120 countries will reach Hyderabad in the next couple of days.

The 72nd edition of the Miss World pageant will be held in Telangana from the 10th to the 31st of this month, including the grand finale. The Telangana government has chalked out an action plan to boost the state’s global brand image and attract investments by leveraging the upcoming Miss World contest. An official statement revealed that the government plans to showcase the state’s rich historical, cultural, and spiritual heritage to the world and promote the state as a “Multidimensional Tourism Hub” on the global map.

The Miss World participants will tour prominent tourist attractions across the state. Their itinerary includes heritage sites from the Nizam era in Hyderabad and the UNESCO-listed Ramappa temple in Warangal. Telangana Director General of Police Jitender said the Telangana police will ensure robust security for the contestants from 120 participating nations and guests, showcasing their efficiency to the world.