The Jammu and Kashmir Directorate of Information and Public Relations is participating in the 56th International Film Festival of India, in Goa 2025. A special Jammu and Kashmir Pavilion has been set up at the Waves Film Bazar to highlight the Union Territory’s vibrant film potential. The pavilion presents Jammu and Kashmir’s scenic locations, filmmaker-friendly policies, and growing infrastructure aimed at promoting the region as a premier shooting destination.