The Supreme Court has said that doctors should only prescribe generic medicines and not any particular brand, as has been ordered in Rajasthan. Hearing a petition seeking regulation of unethical marketing practices by pharmaceutical companies, the apex court said, if this directive is implemented across the country, it will bring about a huge change. The three-judge bench of the Supreme Court comprises Justices Sandeep Mehta, Vikram Nath and Sanjay Karol. The apex court remarked that the issue of pharmaceutical companies allegedly bribing doctors will be resolved if there is a statutory mandate for doctors to prescribe generic medicines. In Rajasthan, there is now an executive instruction that every medical professional will have to prescribe generic medicine. They can’t prescribe by any company name. That should take care of the things,” the court said.