The Secretary for the Ministry of Information and Broadcasting, Sanjay Jaju, has called for a “pro-trust” and “pro-responsibility” approach to transform India’s advertising sector into a globally competitive and truthful ecosystem. Addressing the AdTrust Summit 2026 in Mumbai today, the Secretary highlighted the rapid digital shift in the industry and warned against the rising threats of AI-driven deception. Mr. Sanjay Jaju underscored that India’s advertising economy is on a high-growth trajectory, projected to reach over one lakh 64 thousand crore rupees by 2025. Recognising the economic and creative importance of the advertising sector, in a significant policy shift, the Ministry of Information and Broadcasting has integrated “online advertisements” into its formal mandate through the amended Allocation of Business Rules. Mr. Jaju said the Ministry is keeping a close watch on “industrialized fraud” and AI-driven scams. He specifically flagged the vulnerability of children to immersive, gamified advertising and called for a higher standard of care for young users. The Secretary noted that the Ministry remains committed to a consultative approach, ensuring that innovation flourishes while the public’s trust remains protected.
News On AIR | March 18, 2026 7:08 PM
“Pro-trust” & “pro-responsibility” needed to transform advertising sector: MIB Secretary Sanjay Jaju
