The Union Minister for Development of North Eastern Region Jyotiraditya Scindia, today launched the Mission on “Arunachal Kiwi: The USP of Arunachal Pradesh which is a Cluster-based Kiwi Cultivation and Value Chain Development Mission for the State. With an outlay of nearly 167 crore rupees , the Mission has been designed through a whole-of-government and convergence-led approach. Speaking on the occasion in New Delhi, Mr Scindia said, one unique product from each state with a distinct Unique Selling Proposition has been identified. The products include Mizoram’s ginger, Nagaland’s coffee, Sikkim’s organic farming, Manipur’s polo heritage, Assam’s muga silk and Meghalaya’s Lakadong turmeric. He said, today, with the launch of Project Kiwi in Arunachal Pradesh, the government are taking another major step in building globally competitive value chains rooted in the strengths of the North East. The Union Minister stated that the Mission is anchored on four strategic pillars – Convergence, Value Addition, Branding and Market Integration.
Speaking on the occasion, Chief Minister of Arunachal Pradesh, Pema Khandu described thsi initiative as a defining moment in the State’s agricultural and economic journey. He noted that Arunachal Pradesh is India’s largest kiwi-producing State and the first State in the country to receive organic kiwi certification under MOVCD-NER (2020).
Secretary, Ministry of DoNER Sanjay Jaju in his remarks, highlighted the immense potential of Arunachal Pradesh’s high-altitude, organic agro-climatic conditions for producing premium-grade Hayward and Allison cultivars of kiwi,
