A panel discussion on the topic Radio Reimagined: Thriving in the Digital Age brought together global experts to engage in an insightful discourse at WAVES 2025 in Mumbai today. Participating in the discussion, former CEO of Prasar Bharati, Shashi Shekhar Vempatti, said that India is the biggest market for radio and referred to the medium as the original public good. He highlighted the need for coordinated public action for the sector. He said radio consumers in India come from a broad cross-section of society. Mr Vempatti said AI-powered devices, as well as passive devices like traditional radios, should exist side by side.