Dubai is gearing up for one of its most ambitious New Year’s Eve celebrations as the city prepares to welcome 2026 with a packed calendar of festive activities, retail attractions and spectacular displays. Central to the season is the 31st edition of the Dubai Shopping Festival (DSF), running from 5 December 2025 to 11 January 2026, transforming the emirate into a winter retail and entertainment hub with major discounts, live performances, daily fireworks and innovative drone shows.
Winter City has emerged as one of Dubai’s major seasonal attractions, offering residents and visitors an immersive festive experience that blends entertainment and family-friendly activities in a themed winter setting. The destination features snow-themed installations, decorative light displays, interactive games, live performances and a variety of pop-up food and retail outlets, creating a European-style winter ambience despite the city’s warm climate.
As part of Dubai’s broader year-end celebrations, Winter City has become a popular venue for evening outings, school holiday activities and community gatherings, adding to the city’s appeal as a global winter tourism hub.
Drone shows, part of the Dubai Shopping festival, have also become a major highlight of Dubai’s New Year celebrations, featuring coordinated fleets of illuminated drones that form large-scale images, messages and animated sequences across the night sky. Choreographed to music and combined with lighting effects, these performances add a modern and environmentally friendly dimension to the city’s festive programme, drawing large crowds at key waterfront and downtown locations.
The New Year’s Eve programme on 31 December will be marked by an unprecedented scale of festivities, including at least 48 fireworks displays across 40 locations citywide, alongside major celebrations around Downtown Dubai and at iconic waterfronts. The flagship countdown at the Burj Khalifa, promoted as the “Brightest Show on Earth,” will combine high-intensity fireworks with laser choreography and synchronised fountain performances.
