The Ministry of Information and Broadcasting has appointed communications expert Prasoon Joshi as the Chairman of Prasar Bharati, India’s public service broadcaster. Mr Joshi’s work spans acclaimed film lyrics, advertising campaigns, and socially resonant storytelling that connects with diverse audiences across the country.

On his appointment, Information and Broadcasting Minister Ashwini Vaishnaw said, Mr Joshi is a rare creative spirit celebrated across the world in advertising, literature, art and cinema. Mr Vaishnaw said that Joshi’s words carry the fragrance of the soil, and his vision reflects the timeless essence of the country’s culture.

The Minister expressed satisfaction that under his stewardship, Prasar Bharati will discover renewed energy, deeper purpose, and a fresh creative voice. Earlier, Mr Joshi served as Chairperson of Central Board of Film Certification, Mumbai.