May 1, 2025 8:06 PM
40
WAVES 2025 Opens with Branding Masterclass, Tributes to Bharat Kumar Manoj Kumar
On the opening day of WAVES 2025, a masterclass on brand-building delivered by the Chief Strategy Officer of Ogilvy, Prem Narayan, offered deep insights into how culture can be harnessed to build brands that resonate with the Indian consumer. In his session titled "Culture as a Fuel to Build Brands"...