Making a powerful pitch before the global film fraternity, actor Anupam Kher urged filmmakers at the 56th International Film Festival of India, being held in Goa, to turn their cameras towards J&K. Calling it one of the most breathtaking and film-worthy locations in the world, Anupam Kher appealed to Directors and Producers to explore the Valley’s rich culture, compelling stories and cinematic landscapes. He said Kashmir is poised to become a major hub for creative projects and can inspire fresh narratives filled with hope and resilience. Kher noted that filmmaking in Kashmir would not only enrich cinema but also support the region’s growing cultural revival.